Insights
Blog
News, guides and insights from the world of intellectual property.
Trademark
16.12.2025 NORMPATENT
Always Do Research Before Creating a New Brand: An Assessment in Light of Law No. 6769
Creating a new brand is exciting. The name, the logo, even the packaging designs are ready. Perhaps you have even registered your …
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Trademark
01.07.2025 NORMPATENT
The Global Situation in the Fight Against Counterfeit Goods, Turkey's Place and Solutions
The economic and social harm caused by counterfeit goods worldwide increases every year. The scale that counterfeiting has reached…
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Trademark
22.06.2025 NORMPATENT
The Global Counterfeit Goods Market
The share of counterfeit goods in global trade is increasing every year. In 2023, the total value of the counterfeit trade was est…
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Trademark
28.02.2025 NORMPATENT
The Importance of Becoming a Brand City and the Branding Processes of Cities
Today, cities have ceased to be merely a place to live and are moving towards becoming brands that compete in fields such as touri…
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Trademark
14.02.2025 NORMPATENT
The Brand Clash Between Nike and Adidas
In the first two articles of our series, we detailed how Nike and Adidas, the two giants of the sports industry, have been globall…
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