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News, guides and insights from the world of intellectual property.

The Future of the Labour Market: Which Skills Stand Out? General
📅20.03.2025   👤NORMPATENT

The Future of the Labour Market: Which Skills Stand Out?

Factors such as digitalisation, artificial intelligence and the green transition are transforming the business world at an unprece…

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The Future of Transport: Sustainable and Digital Transformation with the WIPO 2025 Technology Trends Report Patent
📅20.03.2025   👤NORMPATENT

The Future of Transport: Sustainable and Digital Transformation with the WIPO 2025 Technology Trends Report

With the Technology Trends Report it publishes each year, the World Intellectual Property Organization (WIPO) analyses in detail t…

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8 March International Working Women's Day General
📅08.03.2025   👤NORMPATENT

8 March International Working Women's Day

8 March International Working Women's Day emerged as a symbol of women's struggle for labour rights. The strike launched by women …

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The Importance of Becoming a Brand City and the Branding Processes of Cities Trademark
📅28.02.2025   👤NORMPATENT

The Importance of Becoming a Brand City and the Branding Processes of Cities

Today, cities have ceased to be merely a place to live and are moving towards becoming brands that compete in fields such as touri…

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The Rise of Artificial Intelligence and Its Effects on Patent Expertise Patent
📅21.02.2025   👤NORMPATENT

The Rise of Artificial Intelligence and Its Effects on Patent Expertise

Although the rapid development of artificial intelligence has been a source of concern for many professions, the fear that it will…

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The Brand Clash Between Nike and Adidas Trademark
📅14.02.2025   👤NORMPATENT

The Brand Clash Between Nike and Adidas

In the first two articles of our series, we detailed how Nike and Adidas, the two giants of the sports industry, have been globall…

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